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Industry5 min read

Restaurant Tech That's Worth Paying For

Hospitality gets sold a lot of software. Most of it adds work, but a few tools really don't.

Sean Hutchinson

Restaurants are pitched software constantly, and most of it fails the only test that matters during service: does this reduce the number of things a busy person has to do?

Anything that adds a screen to check, a login to remember, or a process to maintain will be abandoned by the second busy Saturday.

The Phone During Service

The phone ringing mid-service is the clearest example of technology creating work. Someone has to leave what they're doing, take a booking, and write it down correctly while distracted.

Handling bookings without a person, through a booking link or something that can answer and book by itself, removes the interruption. The test is whether the phone stops pulling someone off the floor.

Reviews Collected at the Right Moment

For restaurants, reviews decide which search result a family picks for Friday dinner. But asking is awkward in person and too late by email.

Capturing it at the table, right when the meal has landed well, is the difference between the diners who meant to leave a review and the ones who did. The mechanism matters less than the timing.

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