Practical thinking on AI automation for local businesses.
For most local searches, customers decide before they ever reach your website, based on your Google Business Profile. Here's how to make it work for you.
Sean HutchinsonThe problem was never the QR code. It's the PDF behind it that takes nine seconds to load and can't be read without pinching.
Sean HutchinsonThe average local business misses 40 to 60% of inbound calls. Each one is a potential customer who called your competitor next.
Sean HutchinsonMost local businesses are sitting on a list of people who already paid them once and were never contacted again. That list is the highest-margin marketing you own.
Sean HutchinsonWe break down the real differences in conversion rate, friction, and setup between NFC tap cards and QR code review prompts.
Sean HutchinsonLocal business newsletters fail for a predictable reason: they're written as announcements. The ones that work are written as favours.
Sean HutchinsonHVAC, plumbing, and electrical businesses run on calls, quotes, and follow-ups. These are the five automations that pay for themselves fastest.
Sean HutchinsonSearch penalties are the least of your problems. The real cost of a slow site is the person who tapped your listing, waited, and tapped the next one.
Sean HutchinsonMissed calls during business hours get noticed. After-hours calls don't even register as lost, so nobody counts them.
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