Your Email Signature Could Be Doing More for You

Typically: a name, a mobile number, a company name, and often an image that doesn't load because the recipient blocked remote images, leaving a broken icon at the end of your email.

Or the opposite failure: a signature so stuffed with logos, awards, social icons and legal text that it's longer than the message and reads as clutter on a phone.

A signature should make the next step obvious. For most local businesses that means one thing, such as booking a call, checking availability, or leaving a review after a job. One clear action beats six competing ones.

It should also survive the conditions email actually gets read in: images off, dark mode on, narrow phone screen, quoted in a reply chain four levels deep. That means real text rather than an image of text, and enough contrast to work on white and dark backgrounds.

Once more than one person sends email, signatures drift. Different fonts, outdated titles, an old phone number that still gets calls, a colleague who never set one up at all.

This is worth fixing not for tidiness but because the signature is often a customer's most repeated impression of your business. Standardising it is an afternoon of work that keeps paying out on every email anyone sends.